about me

Who Knows Who You Are, Anyway?

Hi! My name is Liron (Lee-ron) and I am a New York city based augmented reality product manager and designer. I discovered my passion for AR while developing my Master’s thesis, a multiplayer board game where players attempt to govern a fishery. Since then, I have worked on large scale AR art exhibits, AR books, AR apps that encourage museum visitors’ dialogue and most recently an AR anatomy app that projects patients' data onto themselves. Down the road, I would like to get involved with geo-location AR projects, AR for retail and AR for educational purposes.

As an interaction designer manager for renowned artist Clifford Ross, I created a large scale augmented reality app which was displayed at the Massachusetts Museum of Contemporary Art (MASS MoCA) and was quoted by the New York Times as “The most advanced [Augmented Reality] yet of its kind.” My work on augmented reality for Clifford Ross later gave birth to the “Invisible Art” app, the first augmented reality art book of its kind, which was published by MIT press. My app “HMoCA” was designed for Herzeliya Museum of Modern Art to enable visitors to leave comments on various exhibitions using augmented reality chat billboards.

Liron Lerman

ar art

my work at Clifford Ross Studio.

This AR reel consists of projects I led as interaction designer product manager at Clifford Ross Studio: an AR experience that compliments Clifford's "Seen & Imagined" book and a large scale AR experience that was presented at MASS MoCA.

CRS Invisible Art Reel.
I have also developed the technology which triggers augmented reality artwork off building facades in NYC. The technology meshes geo-location tracking, 3D object recognition, current time, and local weather to achieve hyper-realistic AR image blending.

ar anatomy

enabling neuroscientist with the power of AR.

I have recently launched a personal project to bridge the worlds of AR and medicine. This project is applicable to anatomy education as well as a practical tool to be used by physicians. My work is split between ingestion of radiologic imaging into the app and increasing the consistency when projecting the data onto the patients.

Augmented Anatomy Project Reel.
In this video, I re-purposed my anatomy app, to enable neuroscientists at Mt. Sinai School of Medicine to present their hypothesis in AR space. Users engaged with the AR presentation that is triggered by the poster, can view activity along the hippocampus. Users can also toggle different brain structures to better see where the activity is happening.

ar game

The Fisherman's Dilemma

Inspired by the governing dynamics of "The Prisoner's Dilemma" and the writings of Garrett Hardin's “tragedy of the commons,” I decided to design an AR multiplayer game as my thesis. My goal was to educate players about the various dilemmas that arise when trying to sustain a common resource. In the game, each player controls a fisherman's boat and fish from a finite but slowly growing pool of fish. The players are playing to win and reach prosperity. The question is, in what environmental state will the players pass the game to future players?

TFD, my AR thesis game.
I have also researched and implemented a "flow engine" inspired by renowned psychologist Mihaly Csikszentmihalyi that controls the game's key variables to keep players in the "flow." The flow engine adjusts the fish quantity and price based on the players' non-cooperative behavior to increase the duration and meaningfulness of the engagement. You can find more information about the engine work in my blog.

vr reel

what games can be used to make the world a better place

This Virtual Reality reel consists of three experiences that I designed, coded and animated using Unity3D and the Oculus Rift plugin. Although the experience consists of the same "Harmonium," each experience conveys different feel, rhythm and esthetics.

Augmented Reality Reel.
Since VR goggles are still not widely distributed, I have created the experience to be used on mobile devices. I am using the device's gyroscopes and accelerators to convey movement in virtual space.

social games

Card games, Board Games, Video Games and Cooperation

As an academic pursuit, Game Theory can be dry and straightforward. My goal when I joined the program was to get closer to the emotional experience of games, to learn what makes "real" games so much fun, and bring the dynamic interaction between game and player to the scholarship of Game Theory. I also design games that do not revolve purely around co-operative or social gaming techniques, but emphasize the aspects of games that make players want to keep playing.

The biggest surprise that I have encountered in this program is how much I learned about what makes games enjoyable: game economy and balancing, positive and negative feedback, emergence and progression, delving beyond the surface level of a game to discover what makes it special, what actually draws players into the joy of the experience. As an artist and educator, I seek through my games to lead players through an experience that is engaging, meaningful and fun. Click on the links below to experience some examples of these games for yourself!

my blog

The Fisherman's Dilemma (TFD)
  • TFD Game Trailer

    April 07, 2014
    This is the game trailer I made for the NYU Game Center summer incubator. The trailer was made with the help of my ...
  • TFD and the Magic Circle

    March 08, 2014
    The Paradox of Competition in Game Studies and Game Theory By Liron Lerman - Professor Clara Fernandez-Vara Game ...
  • Massive-Multiplayer ...

    February 07, 2014
    Legacy In order to emphasize the legacy message, each game will start with a state that is the average states of all ...
  • The Fishermen’s Dilemma

    November 07, 2013
    The Fishermen’s Dilemma is my Master’s thesis game, and the reason I joined the inaugural  MFA program in Game ...
  • Flow Analytics in TFD

    October 30, 2013
    For our Human Computer Interaction (HCI), led by Prof. Katherine Isbister, I collaborated with Anish Kumar, M.S. ...
  • Development Pictures

    October 25, 2013
    The Dev team: From left to right (Anish, Nicholas, Liron & Robert) New 2D Island is converted to ...